A multinational UK-based retailer with more than 200 locations globally, was facing disruptions in communications with foreign partners causing negative impact on international sales. With some relationships dating back to the early eighties, and with others barely celebrating 5 years of collaboration, it was crucial to understand the source of the problem and the available remedies.
Large-scale research was conducted on multiple locations globally conducting extensive conversations with international partners and their teams. Those revealed inconsistencies in the pricing model. The management and staff of the retail stores in the region was observed and interviewed as well.
Full reconfiguration of the international pricing model and subsequent profit growth of 12% in the next three years. A number of communication elements, including responsiveness and clarity have undergone revisions to build long-term trust and establish new foreign collaborations.
EKVY. Pro education & consulting
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