Faced with drastic market volatility and competitive challenges, the business was losing its edge and required a new corporate brand strategy and innovative ideas. This was particularly challenging within a large corporate group due to an orthodox and risk-averse environment.
Assisted the company in transitioning to change management through trend analysis tools and setting up a think-tank division to foster innovative thinking. This approach aimed to stay ahead of trends and bring value to the company, preparing it to leverage its own channels effectively.
Delivered a series of innovative products within business operations and customer-facing solutions, including launching the first customer app, introducing AI customer service in 2017, and implementing CGI content paired with phygital experiences. Established a holistic digital engine with a centralized data center and system integration. Implemented a direct communication and sales digital model, resulting in a 90% sign-up rate, 75% engagement rate, and significant incremental sales achievement.
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