A crucial phase of transformation in the luxury automotive sector. Full project management and rollout strategy for a highly anticipated new product category, marking a new era of luxury mobility.
A laser-focused approach was taken to not only prepare and execute launch campaigns but also to ensure full market readiness, optimized distribution channels, and support for the entire business transformation. This was done amidst drastic changes and ambitious growth plans. The business integration approach involved comprehensive project management, system integration, and holistic planning and execution. Transitioning from outdated marketing practices to a new era of luxury marketing involved a holistic brand strategy, brand development, change management, and a go-to-market strategy.
Outstanding results included a 60% conquest rate, establishing an industry benchmark with digital CRM platforms, securing two years of production allocation, building a robust prospect pipeline, implementing new operational standards, and achieving No. 1 Brand awareness.
EKVY Consulting
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