new era of green energy

Establishing a brand in the highly competitive UK market with an innovative product posed significant challenges. With the industry experience of co-founders and existing relationships with key resellers in the market, the brand required a comprehensive strategy to stand out.

It was imperative to understand customer needs and preferences in both B2B and B2C sectors when it comes to green power and solar energy to identify the unique value proposition of the portable power solutions in the market. Detailed identification and validation of key customer segments, followed by the development of brand architecture.