Most startups are launched during industry hype, often dominated by one category leader and lacking a holistic business strategy, brand value relevance, and a long-term perspective (e.g., 10 years).
Developed a brand identity and marketing strategy that is easily understood and validated by investors, auditors, and the market. Leveraged the expertise within the organization through intensive workshops to decode brand potential and core benefits. Designed a company framework and internal brand culture that set guiding principles for all business functions.
Instead of relying solely on forecast analysis and predicting competition and industry development, the challenge and opportunity for startups lie in creating a new business environment and co-creating products that bring new value to society. The Future Literacy methodology was designed for the company. Successfully delivered a pitch presentation, securing investor deals.
EKVY Consulting
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