Our team

Vita is an experienced higher education professional in the field of marketing and entrepreneurship and a Certified Business & Management Educator. Vita is an expert in market research who leverages her industry and academic career experience with multi-methodological skillset to provide science-backed solutions for solving organisational problems with Research. 

Over the last fifteen years Vita has been involved in various B2B and B2C research projects across a range of industries and economies, including international retail and franchising, strategic marketing, supply-chain management, exporting, business development, and entrepreneurial decision-making. Her research has been published in leading scholarly journals, she has contributed to books, industry reports, and numerous academic conferences globally and has been awarded with an ‘Impact Beyond Academia’ Prize for her work. 

Vita also works closely with small businesses and start-up accelerators. In addition to all things research, her passion for professional training and education continues to evolve with her involvement in personalised training provision to growth-oriented businesses. 

She also serves as a Goldman Sachs 10,000 Women programme academic lead and educator supporting female business owners in emerging markets.